Previous |  Contents | Next Download the eBook Social media platforms encourage you to feed them constantly. Fair enough, they have the audience. But you need to feed yourself!  You’re lucky Photographers are fortunate in that their work generates rivers of desirable online content. You need to avoid giving away the Crown Jewels, and you need your clients’ permission to share, but your photography is a wonderful online resource. The ideal Things aren’t always ideal in the real world, but nevertheless… — Real friends are better than Facebook friends. To View More >>

Previous |  Contents | Next  Download the eBook You can divide the people who contact you into two groups, those who know how much you charge and those who don’t. Those who know are the perfect prospects. Don’t assume Back in the ’90s Heather and I backpacked around Vietnam. It was a rewarding and emotional experience from end to end, but one of the highlights, after weeks sweating our way around the country, was heading to the Metropole Hotel in Hanoi for a high end lunch. The wait staff weren’t particularly keen to see us, dusty and unkempt with To View More >>

Previous |  Contents | Next Download the eBook “Measure results, change activities.” — Keith Cunningham Focused I’ve never met a photographer with a more analytical approach to his business than Craig. He was a wedding photographer whose goal was to clear “100k in 100 Days” from 30 weddings. (The actual figures don’t matter — they just sound snappy — so I’m not going to tell you when, where or in what currency.) Many a photographer has built a profitable business out of shooting 30 or 40 weddings a year, bur Craig’s To View More >>

It’s always great to bring you good news, so today we can announce an extended range of embossings fonts, the return of title pages and … a mistake fixed! Title pages They’re back! We’ve found a new supplier after a long search, so please feel free to order :) Standard personal embossings Personal embossing is our most popular cover style, and no wonder — they’re a lovely way to personalise an album cover and add visual interest, and we’ve just made some changes… But first, we offer two types of personal embossing, Custom (where you supply us with To View More >>

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

When it comes to frames and other wall art products our goals are very simple: • Beautiful prints presented in a way that shows your work at its very best.  • A service that's as close as possible to hands-off for busy professionals.  • Products that can be delivered pretty much anywhere, drop-shipped if you want.  • An easy-to-understand range that you can sell retail through Workspace. With that in mind, we've been working on some updates. Here's what’s new! New frame glazing options (By "glazing" we mean the glass or other material that covers the photo To View More >>

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised the album for To View More >>

This is the second of four posts from Megan DiPiero with advice about how to build a stronger brand and brand message— to add purpose to your marketing, draw attention to your service, and ultimately increase sales. Click here for Part 1, Identifying the Client Experience. Today Megan offers some questions to help you determine your brand's purpose and passion. Where does success start? It starts with the FUNDAMENTALS. It begins with identifying your purpose and your passion. Creating a mission for your brand is crucial to success, and gives To View More >>

What can we learn from A Day of Bliss? Gorgeous brides. Striking grooms. Exquisite venues. Enticing food. Charming families and friends. Alluring music, and dancing.  These phrases describe the events that Wolfgang Freithof and Chiaki Sato photograph. And imagine — A Day of Bliss Photography Studio shoots up to 70 such weddings each year. They certainly enjoy the high-level of success that most wedding photographers aspire to, so what can we learn from them? 1. Experience Matters As you might expect, you must first work hard to earn this kind of success. Combined, Wolfgang To View More >>

Isn't technology great? A decade ago "photo books" were a wonder. I can create one-off books! Printed on both sides! Like a glossy magazine! We loved them too, and launched Q Books in 2010. But now photo books are … just a glossy magazine! Commodity products with prices to match. Mostly sold direct to consumers, meaning very little value in them for photographers… Something for people who get their photography on a flashdrive. Q Books still look great, as beautifully printed and bound as our albums, but for a couple of years the trend has been To View More >>